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March 2nd, 2006
 | 10:44 am - It can't just be me...
I'm not going to E-File my taxes with a company that spammed me. Not like "I signed up with you last year" spam (HR Block sent me a CD this year of their software), but just "E-File With US!!!!"
Why do they do this? I understand spam for something I might be embarrassed to search for. Spamming about a press release or penny stock -- maybe I get enough legitimate investor newsletters that I can't tell the difference. But handling my tax filing is more than just e-commerce. It requires a great deal of trust because of the identity theft issues. By sending me spam, you have already demonstrated a willingness to participate in the markets of identity brokering. That seems like something everyone should intuitively grasp.
I am also not going to file, or partner with, a site that wants my linklove in exchange for a percent of every return generated by referal. I've gotten a number of those requests (as a function of the PageRank of my pages). Silly.
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I imagine that the tax return spam catches the kind of person who has an email account to talk to the grandkids and didn't even know that you *could* file online until they got this very helpful email. They only have catch a small fraction of a percent of recipients to reap tremendous profits even without using their victim's retuirns to commit fraud.
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