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March 23rd, 2006

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11:17 am - Gmail Adwords a little scary today
Happened to notice that an gmail message was getting oddly relevant adwords. Relevant not to the content of the message, but about the group.

Specifically, it was a phoenix mail about a PLDI06 paper. PLDI is in Ottawa. The sender was David Koes, from northern NY. The only other sender in the thread was myself. The only address not the phoenix mailinglist was Mihai Budiu, who is at MSR: Silicon Valley.

The ads were clustered around "Cheap Flights to Romania".

A member of the group, and Mihai (who used to be) are both Romanian. As far as I can tell, that's the only link between the message and the ad.

That's a little creepy. Do people who get messages from me on gmail get tips on vacations in Norwich, Vermont? Boston? From non-CMU addresses: Pittsburgh?

(2 comments | Leave a comment)


[User Picture]
Date:March 24th, 2006 01:38 am (UTC)
I will let you know once I start using gmail regularly (in a couple months).
Date:March 24th, 2006 03:56 am (UTC)
I've noticed the adwords being extremely well targeted, but not at the level you describe... creepy indeed. I'll have to start paying more attention.

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